Naresh Vissa

Reed Hansen sits down with Naresh to talk about how entrepreneurs can turn attention into revenue through podcasts, books, PR, referrals, and AI. In this conversation, Naresh shares how he built credibility, landed major clients, used books and podcasting to open doors, and why AI is dramatically changing how marketers work.

If you’ve ever wondered how to use media exposure to build authority and generate real business growth, this episode is packed with practical insight.

💡 What You’ll Learn:

  • How Naresh built relationships with major brands and enterprise clients
  • Why books, podcasts, and PR still matter for business growth
  • How referrals and incentives can become powerful growth drivers
  • Why marketers still need to understand ROI, customer acquisition cost, and lifetime value
  • How AI is changing productivity in marketing, tech, design, and content creation
  • Why Naresh sees AI as an opportunity, not a threat

👉 Key Highlights:
✅ Big brands are often easier to work with than smaller clients once you get in the door
✅ Books can become a gateway to media features, authority, and new business
✅ Podcasting can generate clients, partnerships, and long-term brand visibility
✅ Referral programs work when you understand customer lifetime value
✅ AI tools can compress weeks or months of work into hours

Naresh also shares examples of how he uses AI in real-world business situations — from solving technical issues faster to generating video ads, presentations, and creative assets with dramatically less time and cost.

From Attention to Revenue: Naresh Vissa on PR, Podcasting, and AI Marketing