When creating a brand online, it can be difficult to tell where you need to spend more or less of your time, money, and effort.

Naresh went on the One Big Tip podcast to help entrepreneurs tell the difference between assets that build a business, and vanity metrics that should be ignored when trying to gain profitability. They discuss everything you need to know about implementing and building an email/mailing list – the most important piece to a B2C (business-to-consumer) business today.