Naresh shares his research and thoughts with Tom Lavecchia of New Theory as to why liberals may have helped Trump get elected. He discusses what Trump did right and Hillary did wrong from a digital perspective, which may have been enough to put Trump into the Oval Office. Topics of discussion include:

– How Trump successfully hijacked earned media
– How he played the “liberal” press to meet his own goals
– How he needed to spend less due to a plethora of free media
– Usage of digital tools to get in front of the right audience at the right time

Listen to the interview here.